Fan based content fact :

29% increase in web conversions

opposed to campaigns or websites without FBC.

About the event

July 2018
Every year, Barclaycard presents British Summer Time. A series of events showcasing some of the world’s biggest music acts across two weeks in London’s Hyde Park.

It is one of the world’s leading summer festivals with headliners including Roger Waters, The Cure, Eric Clapton, Michael Buble, Bruno Mars and Paul Simon.

Event overview

The world’s premier urban music festival.

  • Filmily went along to record The Cure. One of Britain’s most influential and distinctive bands, who helped shape the post punk musical landscape in the UK.
  • The event was perfect for fans and the band cemented their mortality and saw the goths leave the gates of Hyde Park on the highest of highs.
  • Our brief was to capture the fan experience and show how the day was more than just the music.
  • We created some very atmospheric content, combining the crowds with live footage of the band.
  • During the event 560 clips were filmed producing 20 campaign film.

The Challenge

Its more than just the music.

Upload, tag and create films

Upload the clips and tag automaticallly to enable shareable films to be created.

  • Upload clips
  • Tag clips
  • Create films

Filmily delivers

Incredible music, a fantastic venue and support with content to match.

Films

The Cheltenham Festival briefed Filmily to create films from content based on the following three points:

  • The atmosphere
  • The Music
  • The Sponsors

The value

Empowering Sponsorship.

Barclaycard British Summertime

The content was incredibly atmospheric, blending the crowds with the music to deliver some of the best fan-based festival content we have seen.

The films have been shared with the media agencies for the sponsors, they concluded that the content added fundamental value to future sponsorship discussions.

Seen enough yet?

Download brochure